KBC

Game expertise
Community voted (allround)
Type
Online & Offline
Brand contacts
2.200.000
Flyers distributed
10.000

As one of Belgium’s biggest banks, KBC is not a brand most people directly associate with gaming and eSports.
However, there are clear matches between KBC and Kayzr that make a collaboration logical.

Authenticity

KBC always looks for authentic partnerships that seamlessly blend with their values of supporting initiatives they believe in. KBC believes in eSports, what it can be. They want to authentically power the local eSports player, pushing the community forward and Kayzr offers ways to do just that. KBC organizes our community voted tournaments, spreading their efforts over multiple games.

Digital focus

As one of Belgium’s biggest banks, KBC is not a brand most people directly associate with gaming and eSports.
The Kayzr audience is one very important to every brand that wants to get digital early adopters on board.
In recent years, KBC has put a lot of effort into development of its online and mobile apps and digitization of its existing financial services, in order to adapt to customer needs in this digital era.

The Kayzr users, digital influencers of nature, is an audience KBC knows they need to get in touch with and convince of their products in order to become the #1 bank known for digital service excellence.

To get people to try their apps, KBC rewards people who install their app (or convince people around them to install them) with Kayzr coins! How cool is that?

Locality

Another important focus of KBC is its locality. Mostly focusing on the Flemish market, Kayzr targets only local eSports players, making it a campaign with zero-waste online exposure.